Frankie Garcia III, the Creative Director of the Gallery at MIDTOWN, also serves on the alley’s house special events committee for the annual art auction. Frankie first became involved with alley’s house in 2010 at an art exhibition entitled “I AM WOMAN” at RISING Gallery that benefited alley’s house.
“I was introduced to Allison Whitehead during the preparations for that show and we began discussing ideas for an official annual art fundraiser for alley’s house,” Frankie said. “The night of the exhibition, Allison asked if I would be interested in assisting with a concept that stood apart in the Dallas art auction world that would benefit not only alleys house but also the artists who participated.”
That conversation resulted in forming Incrementum, the annual art auction benefiting alley’s house. Frankie began getting to know alley’s house and the mission behind the organization.
“I took a tour of alley’s house and Allison shared with me the mission of alley’s house as well as the day-to-day activities at the center,” Frankie said. “I was enthused and motivated to drive our concept forward and we have been ever since. This is now my third year as art advisor for Incrementum.”
“Our art auction has grown in sophistication every year, and our submitted art works are gaining more and more interest from a collector’s perspective,” Frankie said. “We are fortunate to have such a committed art community who continually give back through their art and annually commit to Incrementum.”
The enthusiasm that the art community has for alley’s house and the art auction is what makes the event such a success each year.
“Our goal was to secure 100 art works for this year’s auction and we’ve exceeded that, 4 months in advance,” Frankie said. “I would assume that our art community is thrilled to participate!”
Incrementum provides a fantastic opportunity to purchase a quality local piece of art from a local Dallas artist.
“Guests can expect a legitimate opportunity to invest in local art and support local artists as well as assist with raising funds for a non-profit ‘in their own backyards’,” Frankie said.
This year’s Incrementum III will feature silent auction pieces, live auction pieces, and fantastic live music.
“We will hold a ‘live’ art auction, led by auctioneer Luis Murad, we will have live entertainment by the Brehms and guests can mix and mingle with the artists who created the works for the auction,” Frankie said. “If you put all that together with cocktails and hors d’oeuvres you’re to expect an exciting time while bidding for art, all for a great cause.”
The Gallery at MIDTOWN, is a unique fine art gallery located within Valley View Mall that provides creative, interactive, and art-based programming that caters to both veteran artists and new talent. The Gallery is located in Valley View Mall and is part of a new development project designated as MIDTOWN Dallas. This project encompasses the entire MIDTOWN district and will soon be redeveloped and include Gallery at MIDTOWN.
“We represent established and emerging artists and we make an effort to involve our Dallas art community,” Frankie said.
With a full schedule there is always something going on at the Gallery, no matter what time of year.
“We host exhibitions year round and collaborate with numerous institutions, galleries, art collectives and non-profits. We maintain a dynamic calendar of art events, lectures, fairs and classes,” Frankie Said. “The Gallery has arisen from our rich cultural heritage of vibrant artist-led collectives and we hope to continue to infuse our community with art and involve the public on a personal level.”
Along with Frankie, the team at the Gallery at MIDTOWN consists of great local Dallas talents Andrea Davis, Cori Berg, Robyn Snyder, and Nan Phillips. The Gallery is also affiliated with the MIDTOWN Arts Academy, MIDTOWN Artist Studios, Paint at MIDTOWN, Glass at MIDTOWN, MIDTOWN Artist Resident Program, and MIDTOWN Galleries.